R.I.O.T. was founded with the idea of creating a lifestyle that all people can identify with via clothing apparel. The acronym R.I.O.T. derives from the expression Real Individuals On Top. This interpretation comes from a notion that each letter has special meaning anyone can embrace to make the world a better place. The “R” in Real is about being genuine, sincere, and honest with yourself and others you may come across. The “I” in Individuals is being your own person, being true to self, and standing on your own two feet while holding yourself accountable in this lifetime. “O.T.”, which stands for On Top, is victory; we all have different definitions of victory. Each person has a variety of dreams and goals they strive for in life and that should be held to the highest standards. We are a clothing brand that encourages one to be the best version of themselves. The clothes we produce are just physical motifs for people with strong morals and aspirations to be successful in society. The R.I.OT. Brand exemplifies positivity and strength with the purpose to always be a benevolent factor for the company in the world we live in today, tomorrow, and the future.